Marketing in Finance
The lines between banks, insurance companies, retailers, wholesalers, are often blurred. The customer has a difficulty in understanding the different offers and products. However many professionals of the financial services industry face the same challenge. The seminar explores the families of products offered on a large variety of markets and through multiple channels.
The interactive seminar covers in three working days the key marketing issues, the financial markets, the on-balance sheet and off-balance sheet products. It underlines the strategic issues of the sale of financial services and introduces the key features of profit maximization and cost avoidance in modern banking.